Simple, Effective, Affordable Small Business Marketing

Duct Tape Marketing started with a simple idea...

Just as any handyman will tell you that a roll of Duct Tape is the single most useful tool in their toolbox - one they would never be without - so John Jantsch (the creator of Duct Tape Marketing) began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems.

Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to includes this all-encompassing view: getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem.