Why You Need Strategy Before Tactics!
Do any of these problems exist in your business today?
You might be trying to sell to anyone and everyone
You’re not sure what tactics make sense right now
You seem to be attracting the wrong types of clients
You are struggling to stand out from your competitors
The answers to the problems above aren’t found in Advertising, Social Media, Influencers or Website Content – these are strategy problems, and they can only be addressed with strategy solutions.
Once you develop a marketing strategy that is perfect for your business, you’ll suddenly discover that:
You can attract clients that are ideal for you
You can stand out in ways that make the competition irrelevant
You can know confidently what to do and what not to do
Clients will expect to pay a premium to work with you
You can identify the most profitable ways for you to attract new business
What a Strategy First Engagement Includes
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Initial Getting Started Discovery Meeting – During this meeting, we’ll learn about your current marketing efforts as well as future goals and objectives.
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Core Message and Ideal Client Persona Development – We’ll conduct research or interview 5-8 ideal clients (depending on your package level) to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
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Editorial plan – Based on our keyword research, we’ll build a content strategy using our “hub” pages approach that will allow you to map out 6-12 months of content as part .
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Customer Journey Map – Using the Duct Tape Marketing proprietary "Marketing Hourglass" technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
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Competitive Landscape – We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
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Priority Growth Recommendations – From our research and an audit of your existing marketing and online presence, we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
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Presentation of Findings – Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
The entire process takes about 2-3 months and involves meetings with you and your team.
When you receive our strategy findings, you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy.
