An online course - Only available through a Duct Tape Marketing Authorized Consultant
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
Referral Engine Pro offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
Each of the four sessions in the Referral Engine Pro program begins with a video lesson. You can also download the PDF version of the slides and transcript of the video lesson, both below, to take notes and read along. Each lesson ends with a list of action steps that may also include forms to help you complete the steps. In addition you will find supplemental content with each lesson group that supports the major components of the lesson. These are found at the bottom of each page or as a list by clicking the Referral Engine Pro Session links in the right sidebar.
Lessons include:
The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.
This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
30 minute Free Consultation Session