Group Catalyst Program

A powerfully affordable way to grow your business

Starts January 15, 2012!

The Group Catalyst Program from Duct Tape Marketing is a six-month virtual marketing program for small business owners who want more creativity accountability and results from their marketing.
The program is based on the core elements of the well-known and highly acclaimed Duct Tape Marketing System. During this program you will work side by side with your Duct Tape Marketing Consultant and receive instruction sessions from a Duct Tape Marketing Master Consultant. The group format also allows you to interact and learn from other like-minded small business owners also in the program.
Group participants meet virtually every other week for ten sessions. Each 1.5-hour online meeting includes 30-45 minute lesson, an action step assignment and group discussion.
Join the 2012 Catalyst Program for $499/month for 6 months.
Register before January 7, 2012 and take advantage of Early Bird pricing of $399/month for 6 months.
Participants receive:
  • 10 live training and discussions session with a Duct Tape Marketing Master Consultant and group articipants
  • The Ultimate Marketing System Binder (13 workbooks and audio CDs)
  • Complete Marketing Forms Workbook to document action steps
  • Marketing Plan Pro Software (world’s leading marketing planning software)
  • A copy of Duct Tape Marketing book
  • 1-on-1 work between sessions with a Duct Tape Marketing Consultant including unlimited email support

The Group Catalyst Program includes the following sessions:

Session 1 - Strategy Foundation

Setting  your marketing goals as well as finding and focusing on a market that  values what you have to offer are essential first marketing steps. We’ll  start by asking you to analyze and benchmark your current client base  with an eye on identifying your Ideal Client.

Session 2: Strategy Foundation 2

One  of the most important marketing strategies the small business must  master is the art of differentiation. Find out what sets you apart from  your competition, one that matters to your ideal clients. In this  session we will help you fashion, commit to and develop a plan to  communicate your marketing strategy, both in words and other identity  elements.

Session 3: The Marketing Hourglass

The  central element of the Duct Tape Marketing System is something we call  The Marketing Hourglass. The hourglass shape emphasizes the importance  of creating a total customer experience as opposed to simply going out  and generating leads. The steps in the Hourglass – know, like, trust,  try, buy, repeat and refer will be linked to specific actions or  processes in your business designed to move prospects and clients  logically down the path of the Hourglass.

Session 4: Content Building Plan

Marketing  today is more about being found and less about going out and hunting.  In today’s online, socially enabled world the currency of being found is  content. Clients expect to find lots of information when they search  and in this session we’ll help you create your plan for consistently  producing the kind of content that builds trust, educations and gets you  found.

Session 5: Total Web Presence

It is  no longer enough to consider a Web site your sole online marketing  tool. In this session we will discuss the various tools and tactics  needed to take full advantage of the online buyer and social media  participant.

Session 6: Winning Search and Local Online

Marketing  today is more about being found and less about going out and hunting.  In today’s online, socially enabled world the currency of being found is  content. Clients expect to find lots of information when they search  and in this session we’ll help you create your plan for consistently  producing the kind of content that builds trust, educations and gets you  found.

Session 7: Lead Generation 1 – Advertising

Advertising  is one of the legs of the “Lead Generation Trio” and while it is  potentially one of the more expensive items in the marketing budget it  plays a key role in our system. In this session you’ll learn how to  integrate your advertising spend with your content strategy to get the  greatest return on investment

Session 8: Lead Generation 2 – Public Relations & Referrals

In  this second session on lead generation we will dive into specific plans  for the other two legs of the Lead Generation Trio – Public Relations  and Referrals. These two powerhouses, when used in conjunction with  advertising and content, can drive your lead generation efforts to  consistent and predictable results – the kind the make marketing look  easy.

Session 9: Lead Conversion & Selling

Many  small business owners dislike the idea of selling. The good news is that  when you install and operate the Duct Tape Marketing System, you’ll  find that your prospects will be sold in some cases before your first  meeting. In this session we’ll show you the steps involved in turning an  educated prospect into a paying customer.

Session 10: Putting it All Together

For our final wrap-up session, we’ll cover a lot of ground to make sure you move on with a firm foundation and plan of action to make everything we’ve covered in the Catalyst Program come to life in your business over the next few months. We’ll show you how to create a marketing calendar to map out your plan of attack.
If you’re interested in the Group Catalyst Program, please contact Keynotes for more details.