16
Dec

Why Fear Social Media?

Why Fear Social Media?

As part of the activities of the Social Media Club in Bahrain, we organized a number of events during the last two months. We realized that the most common factor amongst individuals and businesses who attended our events is fear. Fear of the unknown. Fear of lack of privacy. Fear of negative response or comment. Fear
from the feedback they receive. Like
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25
Nov

Eman – A Certified Consultant

Eman – A Certified Consultant

The Duct Tape Marketing Network has announced that Eman Bu-Rashid, Managing Director and Founder of Keynotes Consultant, has qualified to become a Certified Duct Tape Marketing Consultant. Duct Tape Founder, John Jantsch, made the announcement at the Annual Gathering of Duct Tape Marketing Consultants in Kansas City, Missouri.
“I’m honored to be recognized as a Certified Consultant. I had it as
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07
Nov

Should you be salesy?

Should you be salesy?

Many  business owners say that they don’t want to be salesy. That’s great! This means that they don’t want to be phony or push crap on people who don’t want or need it.
Great selling is a cool craft and it’s about communication, courage and caring. If we earn the trust of the people that we are working with, then we
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08
Aug

Fix Your Follow ups

Fix Your Follow ups

Here’s one big secret for growing your business: “Fix your Follow-up”. People spend time and money in networking events and the next thing they end-up with lots of business cards and lots of leads.
I’m sure if you look at your desk now, you will find a pile of business cards that you have done nothing with. This is an example of “fixing your
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29
Jul

Stay Connected

Stay Connected

The most sophisticated message in the world won’t resonate with your customers, if you don’t understand their preferences and behaviors.
Get into the habit of going through your database, say on Wednesday afternoon, and making a handful of calls for no other reason than to check in and see how your clients are doing. This is not a sales call, although
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27
Jul

Narrow Your Target Market

Narrow Your Target Market

From a marketing standpoint, don’t try to be all things to all people. You really must find a target market. That may not sound like new news or new information, but it is amazing how easy it is for small business owners to forget this basic point..
Many times when you ask small business owners to describe their
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05
May

Online Marketing for Your Business

Online Marketing for Your Business

One of the most cost-effective ways for a small business to promote its online marketing is to optimize its Website. The annual cost is relatively modest –typically BD 1,000.
For that expenditure, your site will be adjusted (“optimized”) so that the pages will be indexed by the search engines more readily. That way, when someone searches on one of the search
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04
Dec

My Tip for Today

My Tip for Today

Make a difference and make your customer smarter. Companies that teach, win

18
Nov

Greeting Cards

Greeting Cards

Send greeting cards offline or online to customers
on holidays. You’ll get the chance to increase your
orders by including your ad inside the card.

14
Nov

Seven Steps to Marketing Success – Updated and Improved!

Seven Steps to Marketing Success – Updated and Improved!

At the recent Gathering of Duct Tape Marketing Consultants in Kansas City, Duct Tape Marketing Founder John Jantsch shared an updated version of his highly popular “Seven Steps To Marketing Success” process.  A significant addition is the emphasis on the Marketing Hourglass (TM) and the role it plays in the marketing lifecycle of your customer and business. John developed these seven core steps
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